Painting an old Vermont house is harder than the YouTube videos suggest. Plaster doesn't take paint like drywall. Old trim has 80 years of lead-paint primer underneath. Climate swings tax exterior paint badly. The store you buy from matters more than the brand on the can.
Most paint in Vermont is sold through independent dealers — local businesses that carry one or more national paint brands (Sherwin-Williams, Benjamin Moore, sometimes Pratt & Lambert or California Paints). The store's expertise comes from the staff, not the brand. A great Benjamin Moore dealer beats a bad Sherwin-Williams dealer and vice versa.
Good paint counter staff are the difference between a successful repaint and a do-over. They:
A few things that don't apply in milder climates but matter in Vermont:
Several Smart Cart scopes have a paint component. Specific notes:
$19.99. 30-day refund. Smart Cart tells you which paint actually matters for your specific project — and which premium upcharges to skip.
Different formulas, similar quality at comparable tiers. Benjamin Moore Aura and Sherwin-Williams Emerald are roughly equivalent premium lines. Differences are real but small at the same tier. Choosing based on which store has better staff is more important than choosing based on the brand.
For some applications, fine. Behr Marquee and Sherwin-Williams Cashmere are solid mid-tier paints at competitive prices. For high-traffic, high-moisture, or specialty applications, the dealer brands typically perform better.
Standard rule: a gallon covers ~350-400 square feet of wall area, one coat. Most Vermont projects need two coats. A 12x14 room with 8' ceilings needs roughly 1.5-2 gallons for walls. Trim and ceiling separately.
Usually within 5-10% accuracy on current colors. Less reliable for very old or faded chips. Best results come from bringing a physical sample (the chip itself, a piece of trim, a wall sample) to the store rather than a phone photo.
Buy list: mid-tier interior paint from Benjamin Moore or Sherwin-Williams dealer for cabinet work and high-traffic areas. Skip list: premium paint at $90+/gallon for standard wall work — spend on prep instead.